Thursday, March 3, 2011

Spitting Mad

I was very incredulous as I sat and listened to her. I went from incredulous, to dismayed, to spitting mad.  What in the world were they thinking? What had she received only a part of the story?  Settle down, I told myself. Don’t jump to conclusions. 

My friend was a young mother, raising two small children on her own.  She has a dream; to get an education so she can provide a better life for her children and herself.  She has been taking classes at a regional community college on and off since high school.  She now has focus and drive.  As a part of that drive, she went to the counseling center at the college to get an assessment of her transcript.  What did she need to be able to transfer? When could she transfer to the four year university?  How could she get all she could out of the community college?  Could she transfer soon?

She was given a list of all the classes she needed to complete to have her general education certified upon her transfer to a four year university. She was soooo close to fulfilling all the classes.  Her desire was to transfer in fall 2011.  To do that, and complete all her general education classes, she was told she needed to take a heavy load this spring; Macro-Economics, History, English, Math, and a science class too?  She felt she could not handle all those courses in one term with her job, children and other responsibilities.  That left her with one class to take in the fall.  One class of 3 units was keeping her from transferring.  Could she then transfer in the spring?  No, because the four year university only takes fall transfer students.  She explained to me how she would have to wait AN ENTIRE YEAR to get into the four year university because of ONE class.  No wonder she was discouraged.  But, wait.   I told her, “That’s not true.  Didn’t they tell you about transferring without having your general education completed? That there are only 4 classes you need and 60 units total of transferable credit to be eligible to transfer. No?  No one mentioned that? Really?”  It became apparent as we reviewed her transcript, that if she had only known, she could have transferred easily in the fall, with only one general education class to take at the university.  She would not be adding another year to her educational time. To top it off, she has been informed her financial aid is on hold because she is not making satisfactory academic progress.   Such a catch 22 situation.   I was spitting mad.

I take a breath.  Settle down, I tell myself. I am an educational consultant.  There has to be another solution to this mother’s dilemma.  I tell her, “Appeal the issue of the satisfactory progress to the college.”  Done.  “Check out other programs in the area.  What about a degree completion program?  You could be done in 18 months?”  To her, that sounds like a plan made in heaven.  Then she will be ready to apply for graduate school.  She will receive guidance from me in the process, helping her to weigh all the options available.  What she needed from the beginning of this process,  was an educational consultant.   We are the ones who see the entire picture and think outside the box.

But I am still spitting mad.

Monday, January 31, 2011

Starting a New Year Afresh

A new year brings the opportunity to start afresh. It is exciting to have a new slate to draw our life upon. We use this opportunity to make new resolutions to lose weight or to get into shape; to work less and laugh more, worry less and pray more, or to just savor what life has to offer. I am excited to see what this year, the beginning of a new decade, has to offer me.

One thing I have in my "to do" bag for this year is to create a fresh look for my consulting business. Sometimes we need to give our business image a face lift.  We reviewed our consulting logo recently. It needed some updating, some tweaking to make it fit the image of who we are as educational consultants.  It took time and money to do, but more importantly, it took some soul searching to find the right "fit" for us for our logo. We will be doing the same thing for our consulting website soon.  It will be with a company that is developing website templates for educational consultants.  We will invite you into the process, and let you see into what it is like to create a fresh, new image of your company.

You may have also notice a new facelift on the mycca.net counselor portal. Mycca.net has been working hard on streamlining the navigation part of the system. Learn the details of the changes on the mycca.net update page in this blog at Latest mycca.net news

As you consider creating an image for your company, or refreshing your old image, consider the following 5 factors:
1.  Image:  Look at your logo.  Is it visually appealing?  Is it easy to identify?  Are the colors pleasing? Is it memorable? 
2.  Versatility:  A brand is more than just the logo-  you can have design elements to use in printed collateral too.  Is your logo/design theme easy to put on the web, on business cards, on letterhead or in a email?
3.  Uniqueness:  Does it stand out? Does it show you are unique?
4.  Identity: What does it say about your business? Will people understand it when they glance at it?
5.  Integration:  How does it integrate with your overall business strategies, your long term business plans.

Take the plunge this year- to set personal goals and business goals.  A review of your business image is one of the most important goals you can have this year.

Cyndy McDonald

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