Enhance your business using technology

Note: Our guest blogger today is Jo-Ann Beserra.  She is an independent consultant in Boulder, Colorado. Operating an office is no easy task. Jo-Ann gives you tips on managing your office.

As an educational consultant, the technology options available to enhance my business are numerous. To simplify, I look at my business from two perspectives and keep one key center stone product as home base for each view.

My first perspective is my front office, or the customer view.  The center stone for my front office is my website. A website can be much more than an online brochure. I use my website for marketing campaigns, announcements, blogs or newsletters, and I track who is reading them. I maintain contact with prospective and current clients through my website. I share resources and provide information. My website also links in other tools that I select to use, such as Facebook, Twitter and LinkedIn.

My second perspective is my back office, and the tool I use to run my business, is Mycca, which offers such a large breadth of functions that play nicely with other pieces of technology. Here are the top 7 ways that Mycca integrates other tools:

1.      Scheduled student meetings are added to my personal iCal calendar so I have both my work and personal calendars in one view.

2.      Emails sent to students are stored on the student’s record and can be recorded as a session for payment.

3.      Branded reports are created instantly for print, storage or email. The professional look of these reports is very impressive.

4.      Students can view videos of colleges, which is often their preferred method of research.

5.      Links to other outside college resources such as test registration, reviews, college websites and tools are readily available in the right place.

6.      Special tools for organizing essays and scholarships can be accessed from within Mycca, without separate accounts.

7.      And my very favorite is that MyCCA is accessed from my website, so clients pass through my website and prospects see that I have special tool.  This links my back office to my front office.

 Comment:  See information about different features of mycca.net Jo-Ann mentions on the mycca website under Features.  You can also check in the HELP section for details about these and other features of mycca.